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Product Launch

Burnie Grill

  • Brand
  • TV
  • Digital
  • All

This campaign showcases the new Burnie grill. We set out not only to introduce a new product, but also to incite action and create a lasting benefit-driven brand identity. All three missions accomplished. The spots generated excellent immediate sales and awareness numbers. Now, Burnie is identified as one of the best new camping products of 2015.

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Exterior photo credit Matt Bluejay Searles