Mar 24, 2016 - 1 Min Read- By Sara Shapiro

Video killed the radio star

tv jaxYou’ve seen the staggering stats about online video viewership. 100+ million people in the US spending upwards of an hour each day watching on mobile devices, according to eMarketer. It was this consumer trend that inspired us to enter into an exciting new partnership with and be on the front lines of an entirely […]
Feb 25, 2016 - 1 Min Read- By Sara Shapiro

ON IDEAS Hauls Home ADDYs in Double-Digits

Addy-image-newsletterON IDEAS took home a lion’s share of awards at the local ADDYs Saturday, January 30, 2016. Our agency earned 10 awards including four gold and six silvers, covering five different categories for a range of clients including the Jacksonville Symphony, Winn-Dixie, Read USA and Blue Bridge Productions. “We’re like a heavyweight champion winning with […]
Feb 25, 2016 - 1 Min Read- By Sara Shapiro

Welcome, Welltower!

welltower-newsletterWe’re proud to welcome our latest client, Welltower. Based in Toledo, Ohio, Welltower is a leader in providing consistent, low-cost capital to fund health care infrastructure and real estate; however, its true mission is to transform health care infrastructure to make the world a better place for an aging population. “As 15,000 baby boomers turn […]
Feb 25, 2016 - 1 Min Read- By Sara Shapiro


Screen Shot 2016-02-18 at 9.25.23 AMTargets. Segmentation. Ice. While some parallels can be drawn between marketing and curling, there is one big difference. Ice. On Monday February 8, the team adventured over to the Veteran’s Memorial Arena to see the National Curling Championship and get a little ice time of our own. Curling is a sport where players slide stones […]
Jan 13, 2016 - 1 Min Read- By Sandy Chick

Dare to dream

shutterstock_26070469You’re not going to win the lottery tonight. None of us will. That doesn’t keep us from dreaming, though. I’m already thinking about that new Viking kitchen where I’d try my hand at braised lamb shank. A case of Pétrus 1970 enjoyed sitting by the fire in a chateaux. A personal invitation to Jimmy Buffet […]
Dec 4, 2015 - 1 Min Read- By Haley Salmon

Jacksonville Joins the Dark Side

JS_Social_StarWars_CompStar Wars is hot.  And last night’s performance proved that.  The Symphony played to a sold out Jacoby Hall full of kids and adults, many of whom are new to symphonic music.  That’s what our partnership with the Jacksonville Symphony is all about — getting everyone engaged and excited about the music. And we’re extremely […]
Oct 30, 2015 - 1 Min Read- By Sandy Chick

Bo Might’ve Known,
but Burnie Needs a Tutorial

IMG_3299The Burnie Grill is 100% natural, compact, portable, light and ecofriendly. Perfect for tailgating at Florida-Georgia. To let people know that Burnie is in town and grilling before the game, we created a series of social media videos highlighting that Burnie is amped for the game – even if he doesn’t know the first thing […]
Oct 30, 2015 - 1 Min Read- By Sandy Chick

Search your feelings.
You know it to be true.

12141559_10153134484549149_2889556065519814361_nTo generate ticket demand for the Jacksonville Symphony’s upcoming performance, The Music of Star Wars, we recently created can’t-miss installations with can’t-forget characters. Hopefully you, too, will enjoy the Symphony’s performance on December 3. It is your destiny.
Oct 30, 2015 - 1 Min Read- By Sandy Chick

Welcome to our new clients

We’re very proud to announce the addition of several new clients. While their industries vary greatly, they share a commonality – the desire for world-class marketing ideas. Capitol Lighting/1-800Lighting is a professional lighting retailer who’s been in business since 1924. First Choice Strategies develops premium life insurance plans. Palladian Health is a leading provider of […]
Sep 3, 2015 - 1 Min Read- By Victoria Grandal

Are we in the wrong business?

DSC_4312-1 copy­­ People ignore ads. A terrible reality for some agencies. But an opportunity for us. As advertisers, we have to get clever, and sometimes, subversive. Even for something as simple as a parking sign. We occupy a sweet piece of real estate. Combine that with a downtown parking shortage, and we constantly had people parking […]

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On Ideas
6 E. Bay Street, Suite 600
Jacksonville, FL 32202
West Herford

© On Ideas 2016. All Rights Reserved.
Exterior photo credit Matt Bluejay Searles